Learning Objectives

The Top Goal

If you asked me to name the one thing is that I hope students will experience and learn in this course, I would say this:

Top Goal "If you feel you have a great idea for a startup, take a breath. Don't start coding right away. Have the discipline, knowledge and framework to figure out who needs this, whether they would get real value out of it, and that you have a reasonable chance at making it happen. Now. Build it."

Individual learning goals

At the end of this course a student should have a solid understanding of the following concepts and practices:

  1. The Lean Startup
    • “Lean Startup” concept and techniques
    • How to form and test “hypotheses” about your product or business
    • “Leap of faith” hypothesis
    • MVP: the narrow and broad definition
    • Pivot: what is it and how is it used
    • Value propositons, positioning and “the elevator pitch”
    • Build-Measure-Learn cycle and validated learning
  2. Coming up with ideas
    • Models for generating ideas, revising, reviewing, brainstorming, ideation
    • Idea tracking boards (e.g. LSM Validation Board): how to use them effectively
  3. Working in teams
    • How to be an effective team member or leader
    • How to deal with conflict in a team situation
    • Basic familiarity with Agile methodologies
    • Well functioning teams: theories and techniques
  4. Building
    • Basics of Visual design and User Experience
    • Principles of rapid prototyping, paper prototyping and mockups.
    • User Experience Flow
    • Basics of [Hardware or Software] Product Architecture
    • Qualitative/Quantitative testing
  5. Business Issues
    • Business and pricing models concepts and practices
    • Engines of Growth: Different types, how to identify them, how to use them
    • Measuring and Metrics: Importance, application, vanity and actionable
    • Cohort Analysis: what it is, why it’s useful, how to do one
    • Doing a basic financial analysis of a possible venture
  6. Entrepreneurship
    • Understanding the essence of venture financing,
    • Understanding equity and how it is divided up
    • Burn Rate and Runway
  7. Personal Skills
    • Develop presentation skills by learning and doing: good design of the content and the delivery of a presentation.
    • Real World Survival Skills