| # | lecture date | title | description | homework |
|---|---|---|---|---|
Lean Startup Immersion | ||||
| 1 | Sep 3 | Welcome!! | Introductions, how the course will run, logistics | published |
| 2 | Sep 8 | Intro to Lean Startup | Learn basics of TLS; Begin term product discussion | published |
| 3 | Sep 10 | Hypotheses/Assumptions | Can we apply a bit of scientific method to marketing? | published |
| 4 | Sep 15 | Minimum Viable Product | Hypotheses and the Minimum Viable Product | published |
| 5 | Sep 17 | Review and practice | Discussion of pilot projects so far | published |
| 6 | Sep 22 | Metrics & Growth Engine | Metrics and the Engine of Growth | published |
| 7 | Sep 24 | Pivot and Grow | The role of the pivot in Lean Startup | published |
| 8 | Sep 29 | Pilot Project Conclusion | Speaker. Also a discussion of how the LS process worked | published |
Frame 1 | ||||
| 9 | Oct 1 | Term project Kickoff | Getting ready for starting the term projects | published |
| 10 | Oct 6 | Market segments/Value Prop | Some tools to analyze market segments and value proposition. | published |
| 11 | Oct 8 | Quant and Qual Testing | On the importance of testing your assumption. Scientific method when applied to marketing? | published |
| 12 | Oct 15 | Mockups and Prototypes | Basics of designing user interfaces | published |
| 13 | Oct 20 | Business Models | Intro to the business model canvas | published |
| 14 | Oct 22 | Frame 1 Conclusion | Speaker today! | published |
Frame 2 | ||||
| 15 | Oct 27 | UI and UX Basics | Basics of User Interface and User Experience | published |
| 16 | Oct 29 | User Experience Flow | Going deeper on paper prototyping and how the UX flow | published |
| 17 | Nov 3 | Product Architecture | The role of the architecture in the plan | published |
| 18 | Nov 5 | Client and the server data models | Designing a schema to support the functionality | published |
| 19 | Nov 10 | Frame 2 Review | Visiting speaker | published |
Frame 3 | ||||
| 20 | Nov 12 | Pricing Models | Designing the business model | published |
| 21 | Nov 17 | Finance for Geeks | Fundamentals of the financial plan | published |
| 22 | Nov 19 | Growth Hacking | Growth Hacking and Cohorts | published |
| 23 | Nov 24 | Real World Survival Kit | Interviewing, Networking, Choosing a career | published |
| 24 | Dec 1 | Intellectual Property [IANAL] | ||
| 25 | Dec 3 | Marketing for Entrepreneurs | ||
| 26 | Dec 8 | Pizza Party?! | Dry runs and practice | published |