Mockups and Prototypes (Wed Oct 15, lecture 12)

Homework due for today

  • Read: “The Lean Startup”, Chapter 10. Prepare for a discussion in class!
  • Read this article about about principles for a clean visual design
    • Select two of the principles and find two examples of web sites or mobile apps that VIOLATE those principles. Deliverable: 2-5 paragraph blog post, with images, explaining the two principles in your own words, showing the examples that you found, and explaining why they violated the principles.
  • Sketches of the two most important screens in your app
    • Work independently to see how different ideas come out!
    • Try to use some of the principles from the article above
    • Think about colors, placement of items, alignment, balance and so on.
    • You can use any tool(s) you want - pencil and paper, watercolors, photoshop.
    • Be neat and clear but you don’t get extra credit for being super fancy
    • Deliverable: Post the two images. We will review them together in class.
  • Get together with your team for 1-2 hours at least
    • Decide on and do more out of the building testing: survey, 1-1 interview, landing page, anything else you can think of. Make sure you know and indicate what the hypotheses were that you were testing as well as the methodology and results of the test. Team Deliverable: Post revision 0.3 of your Frame 1 Report

Discussion

  • Review homeworks
  • Discuss Chapter 10 of The Lean Startup

User Stories

  • Start a list (Trello, Google Sheet etc.)
  • Each story is a minimal “feature” or “scenario” or “use case”
  • We will give you feedback on the wording
  • Keep the list in priority order
  • Not unusual to have 50-100 stories
  • You will not implement all of them
  • Examples from P2PTours
    • “App can be used without an account”
    • “Users without account can search for tourguides”
    • “User can request an account by supplying email and password”
    • “User receives email with link to confirm account”
    • “Registered user can request to be accepted as a tour guide”
    • “Request for tour guide is accompanied by a cell phone number”
    • “There is a web based administrative console”
    • “Requests for tour guide status appear in a queue on the admin console”
    • “Admin console requires a login to access”
    • etc.
  • Discussion: Lets brainstorm user stories for each of the term projects

Peer Feedback sessions

  • Read the other team’s Draft 0.3 of Frame 1 Report
  • Have a discussion and constructive criticism
  • Be open minded! Be honest!
  • Reviewee and reviewer teams: Listen carefully and take notes
  • Consider:
    1. Effort/Seriousness of purpose. How well is the team thinking in a Lean Startup way. Are they going to be able to develop the idea to a real business plan? Can you see the effort put into it? How well is their presentation in the actual document>
    2. Product How carefully is the team thinking about the product? How can their product be improved? How plausible is the concept? Try not to focus only on little details. Is there a pivot, scale up or down or any other kind of pivot?
    3. Prospects: How realistic is this product. Can you see an angel investor putting in $100K to fund it’s initial development and prototype? How would it do on Kickstarter? Can you imagine a persuasive video for it? How would it do on Sharktank?
  • Take 30 minutes; Feel free to leave the room for your meetings.
  • Make sure you capture a response to each of the 3 considerations above and include a grade with it.
  • Homework for next class will be:
    1. A write up of how you assessed the three considerations of the other team’s product.
    2. A write up summarizing what the other team and you heard in terms of feedback about your product.
Next Class