Read and understand Cohort Analysis. Deliverable:Explain how cohort analysis might apply to your team’s project. You can answer this with a google spreadsheet or a note or both.
Read and understand what is meant by Growth Hacking. There are lots of sources on the web. Here are two: The Rise of the Growth Hacker and Dave McClure Video on Pirate Metrics. Deliverable:Refering to those articles or any other source, how could Growth Hacking apply to your team’s product?
Discussion
Discuss homework, and relationship to class participation
Rest of the course:
founding a company, building a team, managing, etc
vcs angels and other funding sources, financing etc.
how to succeed in the real computer industry, carreers, titles, resumes, networking etc.
intellectual property, patents, copyrights etc.
marketing, difference from sales, crossing the chasm, segments
Growth Hacking
It’s a new (cool) job description
Combination of marketing, business strategy, metrics, statistics, analysis and coding
Uses all the tools we’ve talked about in order drive growth of the startup
Measure growth
Identify and track actionable metrics
Interpret all the data
Analyze, form hypotheses
Do experiments (marketing, advertising, design, pricing)
Measure effects
What is Cohort Analysis?
A metrics analysis technique
Look of metrics of separate groups of users or customers
Surgically measure the impact of changes, pivots, and experiments
Role in a startup
Just another tool
Key to avoiding vanity metrics and devloping actionable metrics
Look at the lifetime a customer and identify key stages
Make sure the stages can be measured and are associated with a specific user
Make sure that they are meaninful to the business and the engine of growth
Measure a baseline with current product
Changes can now be measured to see if they had desired impact
Step-by-step:
Identify key stages of relatioship with customer, e.g. Register, Activate, Retain, Refer, Pay, Cancel