You are a 10 year old entrepreneur running a neighborhood lemonade stand. You want to make some money doing this. What are some models that you could put in place?
Charge 50 cents per glass of lemonade
Chare 25 cents for a small, and $1.00 for a large lemonade
There are many other possibilities
Work with your team on the following
Come up with many variants of pricing models as you can
Try to come up with a classification of those models, in other words look for the patterns, for example: what is being charged for, what is free? who is paying, who is getting something for free, what costs are fixed and which ones are variable, and so on.
Prepare to present the results using the whiteboard if necessary.
Discuss
What are some principles we learn from this exercise?