What product/service do we deliver to the customer?
How do we do that compared to what they do today?
There’s more than “solving a totally new problem/needs”
Examples: performance, customization, convenience, price, etc.
Customer Segments
What customer or groups of customers?
And who are the most important ones?
What makes a distinct segment?
If a set of customers require: A different offer, different channels, different types of relationships, different payment models, etc
Examples: Mass market? Niche market? Segment of larger market? Two sided market?
Note that you might be going after more than one!
Revenue Streams (or pricing model)
Per customer segment/offer, who pays and what do they pay for?
Examples: simple purchase; usage fee (“pay by the drink”); subscription; licensing; in-“game”-purchases
Channels
How do you reach a customer? How do they want to be reached?
Are you able to reach them in that way?
You need to figure out how to: generate awareness, allow evaluation, enable purchase, deliver the product, provide after sales follow up
Examples: Web site, Direct Sales, Reseller web site (e.g. Amazon), Stores, Wholesaler.
Customer Relationships
What kind of ongoing relationship does your customer want with you?
Examples: personal email; self-service support site; face-to-face; online community; co-creation
(Key) Resources
Go a level deeper than just “money”. Identify all the things you will need
For example: expertise (we need a bigdata person), IP (we need to license music), physical (we will need a shop floor to do assembly.)
(Key) Activities
This might seem obvious but it’s worth calling out, because it’s so ‘obvious’
Examples: software development; packaging and shipping; manufacturing; support; marketing; manufacturing; licensing; etc.
(Key) Partnerships
What outside entities do you have to establish trust with for your model to work?
Suppliers? Resellers? Distributors? Maybe a web distributor like Amazon? Maybe Apple, because they have to approve your app. Are you licensing something from a partner?
Cost Structure
‘Simply’ all the costs needed to run the businss model