Crossing the Chasm

A concept that reminds us that the way we ‘approach’ a market changes depending on the maturity of the market
From a a famous book: Crossing the Chasm, by Michael Moore, considered a seminal work.

Key Lessons
- Realize where you are in the adoption cycle. Each stage calls for a different approach
- Realize that each stage gets information from fans in the previous stage so you need to really make sure
  - They are fans
  - They communicate with the next stage
- Growth can easily stall when going from Early Adopters to Early Majority
Innovators and Early adopters (Earlyvangelists)
- Seek out new technology to solve their (or their companies’) problems, not just for the sake of owning the newest technology.
- Don’t rely on references from others to make buying decisions. While they are in- fluenced by other early adopters, their main concern is solving a known problem.
- Eric Ries and Steve Blank call Early Adopters “Earlyvangelists” to reflect that they are your biggest evangelists.