Engine of Growth

• Some basic questions to ponder
  • Is it a business or a hobby?
  • What is the objective?
  • Is it sustainable?
  • How much investment does it need?
  • How do YOU define success?
• Revenue
  • Where does the revenue come from?
  • When does it arrive?
  • What metrics drive it? (revenue drivers)
• Non-revenue goals
  • It’s not always about money
  • Number of people vaccinated
  • Number of students who get an internship
  • Number of voters who vote
• Some models of growth
  • Sticky Engine of Growth (subscription)
  • Viral (users invite other users)
  • Paid (simple purchase, one shot)
  • Accessory (in product purchases)