Testing Hypotheses -- Get Out of the Building!

• You conduct experiments, right?
• You don’t know anything!
• Show and Tell as appropriate
  • Do you need an MVP yet?
  • What’s an MVP?
• Not just product questions:
  • pricing
  • naming
  • problem statement
  • technology
  • habits (“they do …”)
• Some techniques
  • Google form/survey
  • LinkedIn groups
  • Find out who you know and who they know
  • Email to ask for a 20 minute phone call
  • Think about: where do they congregate?
  • Who are they?
  • Find a way to observe them
• Target varies depending on the type of question!