Few know how to turn the idea into a successful product or service
Discussion: What is your definition of ‘successful?’
90/10 Rule
Don’t be so secretive!
(Almost) always gain more from sharing your idea and getting feedback
vs. keeping it secret for imagined competitive advantage
If your idea is so simple that a 10 minute description is enough to allow someone else to beat you…. then your idea wasn’t really worth that much anyway!