Cosi 165a - IT Entrepreneurship
Marketing Primer
Discussion: What’s the difference between marketing and sales?
Marketing: Demand creation
Sales: Demand satisfaction
Grossly oversimplified
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Welcome
Term Overview
List of lectures
Guide to this site
Entrepreneurial Projects
Lectures
Lean Startup Immersion
Welcome!!
Intro to Lean Startup
Hypotheses/Assumptions
Minimum Viable Product
Review and practice
Metrics & Growth Engine
Pivot and Grow
Pilot Project Conclusion
Frame 1
Term project Kickoff
Market segments/Value Prop
Quant and Qual Testing
Mockups and Prototypes
Business Models
Frame 1 Conclusion
Frame 2
UI and UX Basics
User Experience Flow
Product Architecture
Client and the server data models
Frame 2 Review
Frame 3
Pricing Models
Finance for Geeks
Growth Hacking
Real World Survival Kit
Intellectual Property [IANAL]
Marketing for Entrepreneurs
Pizza Party?!
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