Positioning

Positioning

• A very brief statement that summarizes the way you want people to think about your product or service especially as compared to similar or other products
• Lots and lots of sample positionings:
  • Beta List
  • Product Hunt
• Tips for Positioning
  • Meant to clearly answer a series of key strategy questions
  • In a consise form, for internal use
  • Not for selling. For communicating and maintaining alignment
  • Try and be precise and clear
  • Sometimes you have 2 seconds or 2 words!