Discussion: Under what circumstances do we say that we have sustainable growth?
- Excludes one-time campaigns and actions
- Systematic: built into the product’s usage
- Comes from actions of past and existing users or customers
- There are many ways in which using a product can drive revenue
- Word Of Mouth (people recommend your product to others)
- Side Effect of Usage (people see you using and want to use it too. Or in order to benefit you have to invite.)
- In-product purchases (part of the experience of the product requires you to spend money inside it.)
- Subscription (or need to re-buy) (access charges, periodicals, expiration or consumption.)
- Funded advertising (When advertising gets more users, and is funded from revenue from users.)
Discussion: More ways? Think of all the products you know and use!