Value Proposition

Value Proposition Statement

Example 1:

"For tourists visiting a new destination, who want to supplement their experience with local knowledge, NewProd offers local and knowledgable audio guides automatically based on location"

Example 2:

"For local professional and non-professional guides, Newprod is a way for them to discover new paying customers by providing location based audio tour segments which produce leads and also bolster reputation."

Example 3:

"To new residents of Boston, Breadcrumbs is a new kind of recommendation app that provides a focused, quick and entertaining recommendation for a destination of discovery and entertainment, because unlike Yelp and Facebook and similar sites, Breadcrumbs presents truly unique insider recommendations in a fun and focused smartphone app."

• The sentence specifically answers some key questions:
  • WHO: Who is it for? How would you characterize them?
  • PROBLEM: What is their problem, what is the job their looking to hire a product for? What is their pain?
  • SOLUTION NAME: What is the proposed solution? Your product name goes here.
  • IN THIS WAY: How does it achieve that? A very brief description of the salient characteristics of what your product or service does.
• Notice that this is an ‘internal’ statement, never meant to be shown to customers or even investors.