Meet with your teammates to discuss how you will approach producting the Term Project final deliverables. There are three fairly significant pieces, so talk over how you will split the work.
Come prepared to ask for clarifications, or suggest changes to the Term Project final deliverables. Also come prepared to explain how your team will approach the final deliverables.
Remember: The Gazintas have to exceed the Gazoutas
Excercise
4 groups, random, 20 minutes
You are a 10 year old entrepreneur running a neighborhood lemonade stand. You want to make some money doing this. What are some models that you could put in place?
Charge 50 cents per glass of lemonade
Chare 25 cents for a small, and $1.00 for a large lemonade
There are many other possibilities
Work with your team on the following
Come up with many variants of pricing models as you can
Try to come up with a classification of those models, in other words look for the patterns, for example: what is being charged for, what is free? who is paying, who is getting something for free, what costs are fixed and which ones are variable, and so on.
Prepare to present the results using the whiteboard if necessary.
Discuss
What are some principles we learn from this exercise?
Pricing Models
My terminology
A subset of the business model
Explanation of who pays and what they pay for
Ask yourself some questions:
Who is getting value out of this business?
Who is willing to pay for that value?
What exactly are they willing to pay for?
When are they most likely to be willing to pay for it?
How often are they willing to pay for it?
Discussion about “our” products
Each team come up with at last TWO distinct pricing models for your product.
Take 15 minutes. Consider:
Will the model “make sense” to the buyer?
Will they be willing to pay it?
Is the pricing anchored with any other prices or expectations?