Types of hypotheses

Hypothesis examples for discussion

• Customer Hypothesis, examples:
  • Young american tourists visiting europe
  • Schoolchildren
  • Asian business travelers in the US for the first time
  • Have smart phone
  • Spend less than 1 day
• Problem Hypotheses, examples:
  • No professional guides available
  • Professional guides are too expensive
  • Can’t find someone with the point of view I am looking for
  • Blind, so can’t read guide books
• Solution Hypotheses, examples:
  • Two sided web site allowing tour leaders to find visitors
  • Service offered to travel agents as a value added option
  • B2B Service allowing a local agency to create a directory of tour guides
  • Location Aware Smartphone app with peer to peer
• Leap of faith hypothesis:
  • Part of your vision and hard to test
  • If this kind of hypothesis turns out to be false then you will certainly need to pivot
  • These are also the riskiest assumptions