Quantitative and Qualitative Testing

• “Prove” or “Disprove” a customer, problem or solution hypothesis
• Hypothesis should be well stated!
• It should be “falsifiable”

Key Techniques

1. Online Survey
2. Person to person conversations
3. Mailing lists, facebook friends, etc.
4. Build a Landing Page
5. A/B Testing

Online Survey

• Designing a good online survey
• Don’t flood university community with surveys, especially non-students
• How many questions?
• Who do you send it to?
• How many responses would be considered good?

Person to Person interview

• Make sure they know this is part of a course
• Make sure they know you care and this is important to you
• Be very respectful of outsiders’ time. 30 minutes.
• Always offer to come to them or make a phone call
• Stick to the time
• Be grateful and offer to return a favor
• Give them my name and email in case they have any questions
• Pito illustrates in Role playing
• Role playing in pairs

Landing Page

• What is a Landing Page?
• How do you create one?
• Tools for building and measuring
• Example is Unbounce
• See Lots of examples on Unbounce
• A/B Testing
  • Also known as “split testing”
  • Divide your targets into two (or more sets)
  • Show each of them an alternative version
  • Works best with a feature description, a marketing message, a price and so on.
  • Discussion: For each product team, what are some things that you could test using A/B? Exactly how would you go about it?